The tipping point is that moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. In this book, Malcolm Gladwell explores and illuminates the tipping point phenomenon.
- adapted and revised from publisher
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